GCSE Media
Project One- Part one

Advertising- is a promotion of a product.

In the UK alone, advertising industries spend 17 billion a year, this is spent on TV commercials, bus, radio, The internet, billiboard and celebrity endorsement. Companies spend so much money just to advertise a product, they compete to sell, so a good advertisement means more profit. they use different advertisment from the mall to tv. They use advertisement trick such as product testing in the malls, stuff like perfumes can be tested to see if the consumer would like the smell. The biggest amount of money goes to celebrity endoresment they pay thousands and millions just for a celebrity to advertise thier product.



Message and Values

All Advertising tries to appeal to the value of the target audience.
e.g.
Adidas Sponsorship, deal with the top
Footballers such as Gerard, Kaka are payed a lot of money just for them to wear thier shoes in a foot ball match because they are rolemodel for thier team. People who supports them are likely to buy the product that they are wearing so addidas pays them to wear thier products.

Adidas values are success and they want to be associated with success.
Can be positives success to be a popular to be sexy attractive.
it can be negative for different advertising industries such ad CK, Armani and most of the beauty industries sending message like:
→For Girls to be skinny- Anorexia
→For boys to be muscular
the reason why people think that they are sending negative messageis because the celebrity or model they endorse are always skinny or mascular, people criticise them saying they wouldnt make so much money if they had a big lady orbig man on the commercials.

Armani Diamonds For men

Denotation

-Lighting is dark background and focused on the model, the lighting is coming from the back but thiers also the light coming from the front so you can see the models expression .

-Photography has alot of peopel in the background, a woman is grabing the model and thiers different man in the back ground playing the role of bodyguards.

-The model is Josh Harnett (40 days and 40 nights) a famouse young actorfrom america. He is very young and Swav in the picture Josh Harnett looks suffisticated and very happy with the attetion his getting.

-Location is outside The Cities of New York.

-It represent the young suffisticated male genre it is aimed at men around old 20 and young 40.

Connatation

-His surrounded by young women in america its a cultural message saying if you buy this perfume you'll stand out and be more attractive to opposite sex.

-Armani Has been around for along time its one of the most recognise brand in the world its one of the top brand for male fasion.

Nike advert- Wayne Rooney

Wayne Rooney

Denotation and Connotation









Denotation

- Lighting in the middle, mostly face and body with a plain back ground which make the audience focus on the person.
- Photography of the picture is all of his top body with paint of red across his face and body which stretch to his arms and hands.
- The Model is Wayne Rooney, one of the most famous footballers this day. His body and face painted with the colour red which symbolized the English flag screaming with his arms open wide.
- He doesn’t wear any clothing making the phrase “Just do it” a strong message telling the audience u can do anything if u just do it.
- Location is at the Studio Set
- The paint represents blood on his face and body.

Connotation

- His face is painted with red like the English flag
- It also has a strong patriotic sense with the red paint and the facial expression.
- Since it’s a Nike advert it will be popular with people who support the English team.

GCSE Media

http://www.gcseproject1.blogspot.com/

Francesca Aka Franky

Interview

1. Name- Francesca aka Franky
2. Hobbies- Reading and Music
3. How is she doing- Fine
4. How old is she- 17
5. Where is she from- Dereham
6. Suprise question- Waitressing
7. USP-Toungue Clover
8. Favourite- Kings of Leon-
9. Favourite- Family guy